Marketing & Competitive Inteligence – Inisiatif pengembangan marketing & Competitive Intelligence unit yang efektif semakin dibutuhkan. Penerapan integratif, self-independence model oleh beragam perusahaan utama Indonesia, merupakan jawabannya. Pelatihan ini mengajarkan peserta pengetahuan dan keterampilan yang memadai untuk menjadi champion dalam meningkatkan kinerja MCI di perusahaannya.
MATERI
• Understanding Marketing & Competitive Intelligence: from Information to insight
• The 5Cs model: Understanding core basic of marketing intelligence system
• Application of 5Cs model: Setting up marketing intelligence unit
• Using intelligence data: Summarizing, Analyzing and Reporting
• Design & Sampling methods for Data gathering techniques
• Interview techniques & developing questions structure for marketing intelligence
• Marketing Intelligence System Development
• Marketing Intelligence Project Roadma
PEMATERI
Dr.Fauzan Asmara, MM
PESERTA
Chief Executives, Business Development Head, Marketing Director, Marketing Manager, Brand Manager, Product Manager, strategy analyst dan specialist yang memerlukan pemahaman atas sisi aplikatif dari competitive & marketing Intelligence.
METODE
Presentation, Discussion, Simulation, Case Study, and Evaluation
WAKTU & TEMPAT
BATCH I : 10 -12 Maret 2020
BATCH II: 06 – 08 Juli 2020
BATCH III: 21 – 23 September 2020
Gedung Pelatihan JTCC Yogyakarta
INVESTASI
Training Fee: Rp. 6.000.000,- / peserta ( non residensial )
Special Rate: Rp. 5.500.000,-/peserta (non residensial) untuk pengiriman minimal 3 orang peserta dari perusahaan yang sama
FASILITAS
- Training Kit
- Hard and Soft Copy material
- Souvenir
- Certificate
- 2x coffe break and Lunch
- Convenience meeting room
Registration should be made 5 days prior to the implementation of training.
Number of attendees must be in accordance with the number of participants registered. If the number of attendees does not match with the number of participants registered, then the company must pay the training cost as much as the number of participants that are registered in the official enrollment / registration form that has been sent to us.
Payment can be made at the time of registration or via bank account:
PT Bank Mandiri Cabang KH Ahmad Dahlan Yogyakarta
Acc. No. 137-00-0786993-2
a/n CV JOGJA TRAINING & CAREER CENTER
JOGJA TRAINING & CAREER CENTER (JTCC)
——————————- INFORMASI & PENDAFTARAN ——————————–
ZAHRA RIZKY
TELP/SMS/WA: 0853-2876-7823
EMAIL : zahra@jtcc-consultant.com
Yuk, buruann daftarrr yaahh..
Kami tunggu kabar baik kaliannn.
